Nicholson, Matthew.

Sport and the media : managing the nexus / Matthew Nicholson, Anthony Kerr and Merryn Sherwood. - Second edition. - xii, 303 pages ; 25 cm

Includes bibliographical references and index.

9780367241391 9780415839815 (hardback) 9780415839822 (pbk.)


Mass media and sports.
Sports--Marketing.
Sports--Economic aspects.

796.0688 / NIS 2019