Nicholson, Matthew.
Sport and the media : managing the nexus /
Matthew Nicholson, Anthony Kerr and Merryn Sherwood.
- Second edition.
- xii, 303 pages ; 25 cm
Includes bibliographical references and index.
9780367241391 9780415839815 (hardback) 9780415839822 (pbk.)
Mass media and sports.
Sports--Marketing.
Sports--Economic aspects.
796.0688 / NIS 2019