01963nam a2200325 i 4500 82129 BD-RjUL 20231016153249.0 180416s2018 enkab b 001 0 eng d 9781292221670 (BD-RjUL)82129 BGU eng rda BD-RjUL eng 23 910.68 COT 2018 Cook, Roy A. author 9586 Tourism : the business of hospitality and travel. / Roy A. Cook, Cathy H.C. Hsu, Lorraine Taylor. Sixth edition, Global edition Harlow, England : Pearson, 2018. ©2018. 448 pages : illustrations (chiefly colour), colour maps ; 28 cm. text rdacontent unmediated rdamedia volume rdacarrier Includes bibliographical references and index. The engaging writing style and hundreds of updated industry examples make Tourism: The Business of Hospitality and Travel, 6/e, the perfect textbook for students taking their first hospitality or tourism class. It views the industry from a holistic, global business perspective - examining the management, marketing and finance issues most important to industry members. Chapters reveal an integrated model of tourism and address consumer behavior, service quality, and personal selling. The thoroughness of content and references also make it suitable for upper-level hospitality and tourism courses. Readings and integrative cases close each part, and end-of-chapter exercises allow students to apply their knowledge and refine their problem-solving and critical-thinking skills. This edition includes new and updated material on social media, event management, timeshares, sustainable and marijuana tourism, and the future of tourism. Tourism Hsu, Cathy H. C., author 9587 Taylor, Lorraine L. author 9588 ddc BK 82129 82129 0 0 ddc 0 1 NFIC RUCL RUCL Reading 2023-06-05 Dhaka : Page mark 8398.50 0 910.68 COT 2018 2023-10-16 00:00:00 C-1 2023-10-16 BK 0 0 ddc 0 0 NFIC RUCL RUCL GEN 2023-06-05 Dhaka : Page mark 8398.50 0 910.68 COT 2018 2023-10-16 00:00:00 C-2 2023-10-16 BK 0 0 ddc 0 0 NFIC RUCL RUCL GEN 2023-06-05 Dhaka : Page mark 8398.50 0 910.68 COT 2018 2023-10-16 00:00:00 C-3 2023-10-16 BK