TY  - BOOK
AU  - Baran,Roger J.
AU  - Galka,Robert J.
TI  - Customer relationship management: the foundation of contemporary marketing strategy 
SN  - 9781138919525 (pbk)
U1  - 658.802 23
PY  - 2017///
CY  - New York
PB  - Routledge, 
KW  - Customer relations
KW  - Management
N1  - Revised edition of CRM, 2013
ER  -