Customer relationship management
the foundation of contemporary marketing strategy
Baran, Roger J. (Roger Joseph)
1945-
creator
author.
Galka, Robert J.
author.
text
nyu
New York
Routledge
2017
Second Edition.
monographic
eng
vi, 449 pages ; ill.; 26 cm
Roger J. Baran and Robert J. Galka.
Revised edition of CRM, 2013.
Customer relations
Management
658.802 BAC 2017
9781138919525 (pbk)
9781138919518 (hbk)
DLC
231016
20231016113036.0
82120
eng