Baran, Roger J.  1945- <br/><br/>
Customer relationship management :  the foundation of contemporary marketing strategy / 
Roger J. Baran and Robert J. Galka. 
 - Second Edition. 
 - New York :  Routledge,   2017 
 - vi, 449 pages ;  ill.;  26 cm 
<br/><br/> Revised edition of CRM, 2013. 
<br/><br/><label>ISBN: </label>9781138919525 (pbk) 9781138919518 (hbk) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Customer relations--Management.
<br/><br/><label>Dewey Class. No.: </label>658.802  / BAC 2017