TY  - BOOK
AU  - Saunders,Mark
AU  - Lewis,Philip
AU  - Thornhill,Adrian
TI  - Research methods for business students
SN  - 9781292208787
U1  - 650.072 23
PY  - 2019///
CY  - Harlow, Essex, Eng.
PB  - Pearson
KW  - Business
KW  - Research
KW  - Management
KW  - Theories
KW  - Research methodology
KW  - moral and ethical aspects
KW  - Data analysis
N1  - Includes bibliographical references and index; Business and management research, reflective diaries and the purpose of this book -- Choosing a research topic and developing your research proposal -- Critically reviewing the literature -- Understanding research philosophy and approaches to theory development -- Formulating the research design -- Negotiating access and research ethics -- Selecting samples -- Utilising secondary data -- Collecting data through observation -- Collecting primary data using research interviews and research diaries -- Collecting primary data using questionnaires -- Analysing data quantitatively -- Analysing data qualitatively -- Writing and presenting your project report
ER  -