Saunders, Mark 1959- creator Lewis, Philip 1945- Thornhill, Adrian. text enk 2019 Eighth edition monographic eng

print

xxxiii, 833 pages : colored diagrams, colored illustrations, colored maps, graphs, tables; 27 cm. Business and management research, reflective diaries and the purpose of this book -- Choosing a research topic and developing your research proposal -- Critically reviewing the literature -- Understanding research philosophy and approaches to theory development -- Formulating the research design -- Negotiating access and research ethics -- Selecting samples -- Utilising secondary data -- Collecting data through observation -- Collecting primary data using research interviews and research diaries -- Collecting primary data using questionnaires -- Analysing data quantitatively -- Analysing data qualitatively -- Writing and presenting your project report. Mark Saunders, Philip Lewis, Adrian Thornhill. Includes bibliographical references and index. Business Research Management Theories Research methodology Research moral and ethical aspects Data analysis 650.072 SAR 2019 9781292208787 MNG 230510 20230529141324.0 81373 eng