01775nam a2200337 a 450000100060000000300080000600500170001400800410003102000180007203500190009004000270010904100080013608200260014410000270017024500930019725000190029026400430030930001040035233600260045633700280048233800270051050400510053750506650058865000230125365000260127665000260130265000410132865000190136970000260138870000230141481373BD-RjUL20230529141324.0230510s2019    enk           000 0 eng d  a9781292208787  a(BD-RjUL)81373  aMNGerdabengcBD-RjUL  aeng14223a650.072bSAR 20191 aSaunders, Mark,d1959-10aResearch methods for business students /cMark Saunders, Philip Lewis, Adrian Thornhill.  aEighth edition 1aHarlow, Essex, Eng. :bPearson,c2019.  axxxiii, 833 pages :bcolored diagrams, colored illustrations, colored maps, graphs, tables;c27 cm.  atextbtxt2rdacontent  aunmediatedbn2rdamedia  avolumebnc2rdacarrier  aIncludes bibliographical references and index.0 aBusiness and management research, reflective diaries and the purpose of this book -- Choosing a research topic and developing your research proposal -- Critically reviewing the literature -- Understanding research philosophy and approaches to theory development -- Formulating the research design -- Negotiating access and research ethics -- Selecting samples -- Utilising secondary data -- Collecting data through observation -- Collecting primary data using research interviews and research diaries -- Collecting primary data using questionnaires -- Analysing data quantitatively -- Analysing data qualitatively -- Writing and presenting your project report. 4aBusinessvResearch 4aManagementxTheories. 4aResearch methodology. 4aResearchxmoral and ethical aspects. 4aData analysis.1 aLewis, Philip,d1945-1 aThornhill, Adrian.