Research methods for business students - Saunders, Mark, 1959-; Lewis, Philip, 1945-; Thornhill, Adrian (Harlow, Essex, Eng. : Pearson, 2019)
Business and management research, reflective diaries and the purpose of this book -- Choosing a research topic and developing your research proposal -- Critically reviewing the literature -- Understanding research philosophy and approaches to theory development -- Formulating the research design -- Negotiating access and research ethics -- Selecting samples -- Utilising secondary data -- Collecting data through observation -- Collecting primary data using research interviews and research diaries -- Collecting primary data using questionnaires -- Analysing data quantitatively -- Analysing data qualitatively -- Writing and presenting your project report.
Includes bibliographical references and index.
Keywords: Business -- Research; Management -- Theories; Research methodology; Research -- moral and ethical aspects; Data analysis