Kotler, Philip creator author. Armstrong, Gary (Gary M.) author. Opresnik, Marc O. (Marc Oliver) 1969- author. text bibliography enk 2021 Eighteenth edition. Global edition. monographic eng

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728 pages : colour illustrations ; 28 cm Philip Kotler, Gary Armstrong, with Marc Oliver Opresnik. Previous edition: 2018. Includes bibliographical references (pages 659-702) and index. Marketing 658.8 KOP 2021 9781292341132 StDuBDS 200510 20230510125022.0 81367 eng