Kotler, Philip, <br/><br/>
Principles of marketing / 
Philip Kotler, Gary Armstrong, with Marc Oliver Opresnik. 
 - Eighteenth edition. Global edition. 
 - 728 pages :  colour illustrations ;  28 cm 
<br/><br/> Previous edition: 2018. 
<br/><br/>Includes bibliographical references (pages 659-702) and index. 
<br/><br/><label>ISBN: </label>9781292341132 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8  / KOP 2021