Role of advertising agencies in raising marketing efficiency of private and public sector enterprises in Bangladesh - Sarker, Md. Omar Faruk; Saha, Abhinaya, Chandra, Supervisor (Rajshahi : Institute of Bangladesh Studies, University of Rajshahi, 2013)
Thesis (Ph. D.) -- Institute of Bangladesh Studies, University of Rajshahi, 2013
Bibliography : Leaves 172 - 181
Keywords: Advertising -- Advertising and public relations -- Bangladesh