TY  - BOOK
AU  - Cravens,David W.
TI  - Strategic Marketing
T2  - The Irwin series in Marketing
SN  - 0256026459
U1  - 658.02 23
PY  - 1982///
CY  - Homewood, Ill.
PB  - Richard D. Irwin
KW  - Marketing
KW  - Decision making.
KW  - Management.
N1  - Includes Bibliographical Refrences and index
ER  -