Cravens, David W.  <br/><br/>
Strategic Marketing / 
David W. Cravens 
 - xv, 456 p. :  Ill. ;  24 cm. 
 - The Irwin series in Marketing .
 - The Irwin series in Marketing .
<br/><br/>Includes Bibliographical Refrences and index 
<br/><br/><label>ISBN: </label>0256026459 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing --Decision making.     <br/>Marketing --Management. 
<br/><br/><label>Dewey Class. No.: </label>658.02  / CRS 1982