TY  - BOOK
AU  - Palda,Kristian S.
TI  - Pricing decisions and marketing policy
T2  - Prentice-Hall foundations of marketing series
SN  - 0136996604
U1  - 658.816 23
PY  - 1971/// [indian reprint 1976]
CY  - Englewood Cliffs, N.J
PB  - Prentice-Hall
KW  - Pricing
KW  - Marketing
N1  - Includes bibliographical references
ER  -