Palda, Kristian S. <br/><br/>
Pricing decisions and marketing policy / 
[by] Kristian S. Palda 
 - Englewood Cliffs, N.J :  Prentice-Hall,  c1971 [indian reprint 1976] 
 - x, 116 p.;  23 cm 
 - Prentice-Hall foundations of marketing series .
 - Prentice-Hall foundations of marketing series .
<br/><br/>Includes bibliographical references 
<br/><br/><label>ISBN: </label>0136996604 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Pricing<br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.816  / PAP 1976