@book{77136,
	author = {Palda, Kristian S.},
	title = {Pricing decisions and marketing policy /},
	publisher = {Prentice-Hall,},
	year = {c1971 [indian reprint 1976]},
	series = {Prentice-Hall foundations of marketing series},
	address = {Englewood Cliffs, N.J :}
}