TY  - BOOK
AU  - Todd,Judith
TI  - The big sell, structure and strategy of the mass media: radio & television, press, cinema, advertising 
U1  - 659.1 23
PY  - 1961///
CY  - London
PB  - Lawrence & Wishart
KW  - Advertising
KW  - Great Britain
KW  - United States
KW  - Communication
ER  -