TY  - BOOK
AU  - Stack,Robert Thomas
TI  - Comparative advertising : : a determination of effects 
U1  - 659.1 23
PY  - 1978/// [Printed 1984]
CY  - Michigan
PB  - University Microfilms International, 
KW  - Comparative advertising
KW  - Evaluation.
KW  - Sales promotion
N1  - "Originally Presented as the author's Thesis" Thesis (Ph. D.) -- Department of Marketing and Transportation Administration, Michigan State University, 1978
ER  -