00887nam a2200229 a 4500 77048 BD-RjUL 20211209082923.0 200217r19841978us a|||||mb|| 00| 0 eng d (BD-RjUL)77272 BD-RjUL eng BD-RjUL BD-RjUL eng 23 659.1 STC 1984 Stack, Robert Thomas 239529 Comparative advertising : a determination of effects / by Robert Thomas Stack Michigan: University Microfilms International, 1978 [Printed 1984] vii, 111 p. : Ill. ; 20 cm. "Originally Presented as the author's Thesis" Thesis (Ph. D.) -- Department of Marketing and Transportation Administration, Michigan State University, 1978 Comparative advertising Evaluation. 239530 Sales promotion. 239531 ddc RAR 77048 77048 0 0 ddc 0 1 RARE RUCL RUCL Rare 1985-02-13 Tulip 40.65 0 RA 659.1 STC 1984 2020-02-17 00:00:00 C-1 2020-02-17 RAR