00809nam a2200205 a 450000100060000000300080000600500170001400800410003103500190007204000350009104100080012608200240013410000250015824500850018326000740026830000340034250001600037665000460053665000210058277048BD-RjUL20211209082923.0200217r19841978us a|||||mb|| 00| 0 eng d  a(BD-RjUL)77272  aBD-RjULbengcBD-RjULdBD-RjUL  aeng  223a659.1bSTC 19841 aStack, Robert Thomas10aComparative advertising : ba determination of effects /cby Robert Thomas Stack  aMichigan:bUniversity Microfilms International, c1978 [Printed 1984]  avii, 111 p. :bIll. ;c20 cm.  a"Originally Presented as the author's Thesis" Thesis (Ph. D.) -- Department of Marketing and Transportation Administration, Michigan State University, 1978  aComparative advertising xEvaluation.      aSales promotion.