Stack, Robert Thomas <br/><br/>
Comparative advertising :   a determination of effects / 
by Robert Thomas Stack 
 - Michigan:  University Microfilms International,   1978 [Printed 1984] 
 - vii, 111 p. :  Ill. ;  20 cm. 
<br/><br/> "Originally Presented as the author's Thesis" Thesis (Ph. D.) -- Department of Marketing and Transportation Administration, Michigan State University, 1978 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Comparative advertising --Evaluation.    <br/>Sales promotion.
<br/><br/><label>Dewey Class. No.: </label>659.1  / STC 1984