@book{77048,
	author = {Stack, Robert Thomas},
	title = {Comparative advertising : },
	publisher = {University Microfilms International, },
	year = {1978 [Printed 1984]},
	address = {Michigan:},
	note = {"Originally Presented as the author's Thesis" Thesis (Ph. D.) -- Department of Marketing and Transportation Administration, Michigan State University, 1978}
}