01016nam a2200241 a 450000100060000000300080000600500170001400800410003103500190007204000350009104100080012608200240013410000340015824500940019226000740028630000380036050001200039865000540051865000370057294200130060999900170062295201350063977047BD-RjUL20211209082923.0200217r19841980us a|||||mb|| 00| 0 eng d  a(BD-RjUL)77271  aBD-RjULbengcBD-RjULdBD-RjUL  aeng  223a659.1bYOU 19841 aYoung, Robert Freeman923952610aThe Uses and Effectiveness of Vertical Cooperative Advertising /cby Robert Freeman Young  aMichigan:bUniversity Microfilms International, c1980 [Printed 1984]  aVarious  leaves :bIll. ;c20 cm.  a"Originally Presented as the author's Thesis" Thesis (Ph. D.) -- Business Administration, Harvard University,  1980  aAdvertising.     Cooperative advertising.9239527  aCooperative advertising.9239528  2ddccRAR  c77047d77047  00102ddc40718RAREaRUCLbRUCLcRared1985-02-13eTulipg40.65l0oRA 659.1 YOU 1984r2020-02-17 00:00:00tC-1w2020-02-17yRAR