TY  - BOOK
AU  - Young,Robert Freeman
TI  - The Uses and Effectiveness of Vertical Cooperative Advertising
U1  - 659.1 23
PY  - 1980/// [Printed 1984]
CY  - Michigan
PB  - University Microfilms International, 
KW  - Advertising.     Cooperative advertising
KW  - Cooperative advertising
N1  - "Originally Presented as the author's Thesis" Thesis (Ph. D.) -- Business Administration, Harvard University,  1980
ER  -