00791nam a2200205 a 450000100060000000300080000600500170001400800410003103500190007204000350009104100080012608200240013410000260015824500940018426000740027830000380035250001200039065000460051065000290055677047BD-RjUL20211209082923.0200217r19841980us a|||||mb|| 00| 0 eng d  a(BD-RjUL)77271  aBD-RjULbengcBD-RjULdBD-RjUL  aeng  223a659.1bYOU 19841 aYoung, Robert Freeman10aThe Uses and Effectiveness of Vertical Cooperative Advertising /cby Robert Freeman Young  aMichigan:bUniversity Microfilms International, c1980 [Printed 1984]  aVarious  leaves :bIll. ;c20 cm.  a"Originally Presented as the author's Thesis" Thesis (Ph. D.) -- Business Administration, Harvard University,  1980  aAdvertising.     Cooperative advertising.  aCooperative advertising.