Young, Robert Freeman <br/><br/>
The Uses and Effectiveness of Vertical Cooperative Advertising / 
by Robert Freeman Young 
 - Michigan:  University Microfilms International,   1980 [Printed 1984] 
 - Various  leaves :  Ill. ;  20 cm. 
<br/><br/> "Originally Presented as the author's Thesis" Thesis (Ph. D.) -- Business Administration, Harvard University,  1980 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.     Cooperative advertising.<br/>Cooperative advertising.
<br/><br/><label>Dewey Class. No.: </label>659.1  / YOU 1984