@book{77047,
	author = {Young, Robert Freeman},
	title = {The Uses and Effectiveness of Vertical Cooperative Advertising /},
	publisher = {University Microfilms International, },
	year = {1980 [Printed 1984]},
	address = {Michigan:},
	note = {"Originally Presented as the author's Thesis" Thesis (Ph. D.) -- Business Administration, Harvard University,  1980}
}