TY - BOOK AU - Ryan,William T AU - Hermanson, Roger H. editor TI - Programmed learning aid for principles of marketing T2 - Irwin PLAID series. SN - 0256012903 U1 - 658.80077 23 PY - 1976/// CY - Homewood, Ill. : PB - Learning Systems Co., KW - Marketing KW - Programmed instruction. N1 - Includes Index ER -