Russell, Frederic Arthur. 1886-1973. Textbook of salesmanship / Frederic A. Russell, Frank H. Beach and Richard H. Buskirk. - 9th ed. - New York : McGraw-Hill, c1969 - vi, 552 p. : ill. ; 25 cm. - McGraw-Hill series in marketing. . - McGraw-Hill series in marketing. . Includes bibliographical references and indexes. ISBN: 0070543348 Subjects--Topical Terms: Selling. Dewey Class. No.: 658.85 / RUT 1969