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  <titleInfo>
    <title>Principles of marketing</title>
  </titleInfo>
  <name type="personal">
    <namePart>Maynard, Harold H. (Harold Howard)</namePart>
    <namePart type="date">1889-1957</namePart>
    <role>
      <roleTerm authority="marcrelator" type="text">creator</roleTerm>
    </role>
  </name>
  <name type="personal">
    <namePart>Weidler, Walter Crothers</namePart>
    <namePart type="date">1888-</namePart>
  </name>
  <name type="personal">
    <namePart>Beckman, Theodore N.</namePart>
    <namePart type="date">1895-1973</namePart>
  </name>
  <typeOfResource>text</typeOfResource>
  <originInfo>
    <place>
      <placeTerm type="code" authority="marccountry">nyu</placeTerm>
    </place>
    <place>
      <placeTerm type="text">New York</placeTerm>
    </place>
    <publisher>Ronald Press</publisher>
    <dateIssued>[c1927]</dateIssued>
    <dateIssued encoding="marc">1952</dateIssued>
    <edition>5th.ed.</edition>
    <issuance>monographic</issuance>
  </originInfo>
  <language>
    <languageTerm authority="iso639-2b" type="code">eng</languageTerm>
  </language>
  <physicalDescription>
    <form authority="marcform">print</form>
    <extent>ix,792 p. ; 22 cm.</extent>
  </physicalDescription>
  <note type="statement of responsibility">by Harold H. Maynard, Walter C. Weidler, Theodore N. Beckman.</note>
  <note>Includes bibliographies.</note>
  <subject authority="lcsh">
    <topic>Marketing</topic>
  </subject>
  <classification authority="ddc" edition="23">658.8 MAP 1952</classification>
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    <recordCreationDate encoding="marc">191224</recordCreationDate>
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