<?xml version="1.0" encoding="UTF-8"?>
<mods xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xmlns="http://www.loc.gov/mods/v3" version="3.1" xsi:schemaLocation="http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-1.xsd">
  <titleInfo>
    <title>Elements of marketing</title>
  </titleInfo>
  <name type="personal">
    <namePart>Converse, Paul Dulaney</namePart>
    <namePart type="date">1889-</namePart>
    <role>
      <roleTerm authority="marcrelator" type="text">creator</roleTerm>
    </role>
  </name>
  <name type="personal">
    <namePart>Huegy, Harvey W.</namePart>
  </name>
  <name type="personal">
    <namePart> Mitchell, Robert Victor</namePart>
  </name>
  <typeOfResource>text</typeOfResource>
  <genre authority="marc">bibliography</genre>
  <originInfo>
    <place>
      <placeTerm type="code" authority="marccountry">n</placeTerm>
    </place>
    <place>
      <placeTerm type="text">NewYork</placeTerm>
    </place>
    <publisher>prentice-hall</publisher>
    <dateIssued>1952[1953]</dateIssued>
    <dateIssued encoding="marc">1952</dateIssued>
    <edition>5th ed.</edition>
    <issuance>monographic</issuance>
  </originInfo>
  <language>
    <languageTerm authority="iso639-2b" type="code">eng</languageTerm>
  </language>
  <physicalDescription>
    <form authority="marcform">print</form>
    <extent>xvi,968 p. : 23 cm. ill. ;</extent>
  </physicalDescription>
  <note type="statement of responsibility">Paul D. Converse &amp; Hervey W. Huegy ; with the collaboration of Robert V. Mitchell</note>
  <note>Includes index.</note>
  <subject authority="lcsh">
    <topic>Marketing</topic>
  </subject>
  <classification authority="ddc" edition="23">658.8 COE 1952</classification>
  <recordInfo>
    <recordContentSource authority="marcorg">BD-RjUL</recordContentSource>
    <recordCreationDate encoding="marc">191223</recordCreationDate>
    <recordChangeDate encoding="iso8601">20211209082849.0</recordChangeDate>
    <recordIdentifier source="BD-RjUL">76587</recordIdentifier>
    <languageOfCataloging>
      <languageTerm authority="iso639-2b" type="code">eng</languageTerm>
    </languageOfCataloging>
  </recordInfo>
</mods>
