Converse, Paul Dulaney,  1889- <br/><br/>
Elements of marketing / 
Paul D. Converse & Hervey W. Huegy ; with the collaboration of Robert V. Mitchell 
 - 5th ed. 
 - NewYork:  prentice-hall,  1952[1953] 
 - xvi,968 p. :  ill. ;  23 cm. 
<br/><br/> Includes index. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8  / COE 1952