Dirksen, Charles J. <br/><br/>
Advertising principles and problems / 
Charles J. Dirksen and Arthur Kroeger 
 - Revised Edition 
 - New York :  Richard D. Irwin ,  1964 
 - xiv, 732 p. :  ill. ;  23 cm. 
<br/><br/>Includes bibliographies. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.
<br/><br/><label>Dewey Class. No.: </label>659.1  / DIA 1964