TY  - BOOK
AU  - Kendig,  Lana S.  
TI  - Marketing essentials
SN  - 0915322692:
U1  - 658.8 19
PY  - 1988///
CY  - Englewood Cliffs, N.J.
PB  - Prentice-Hall
KW  - Marketing
N1  - Includes bibliographical references and indexes
ER  -