Marketing essentials / 
Compiled by Lana S. Kendig  
 - Englewood Cliffs, N.J. :  Prentice-Hall,  c1988. 
 - 251 p. :  ill. ;  28 cm. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>0915322692: 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8  / KOM 1988