00702cam a22002051  450000100060000000300080000600500170001400800410003103500190007204000320009104100080012304200120013108200260014310000310016924500980020026000620029830000300036049000800039065000260047076229BD-RjUL20211209082819.0720222s1962    nyua          000 0 eng    a(BD-RjUL)76450  aDLCcODaWUdOCoLCdDLCbeng  aeng  apremarc  a659.113223bWOM 19621 aWolfe, Harry Deane,d1901-10aMeasuring advertising results,/cby Harry Dean Wolfe, James K. Brown [and] G. Clark Thompson.  a[New York :bNational Industrial Conference Board,c1962]  a177 p. :billus.;c28 cm.0 aNational Industrial Conference Board. Studies in business policy ;vno. 102 0aAdvertising campaigns