Wolfe, Harry Deane,  1901- <br/><br/>
Measuring advertising results,/ 
by Harry Dean Wolfe, James K. Brown [and] G. Clark Thompson. 
 - [New York :  National Industrial Conference Board,  1962] 
 - 177 p. :  illus.;  28 cm. 
 - National Industrial Conference Board. Studies in business policy ;  no. 102 .
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising campaigns
<br/><br/><label>Dewey Class. No.: </label>659.113  / WOM 1962