Kotler, Philip, <br/><br/>
Marketing management / 
Philip Kotler  
 - 11 th ed. 
 - New Jersey :  Prentice-Hall of India,  2003 
 - xxix, 706 p. :  ill. ;  28 cm. 
<br/><br/>Includes index. 
<br/><br/><label>ISBN: </label>0130497150 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing -- Management
<br/><br/><label>Dewey Class. No.: </label>658.8  / KOM 2003