Beckman, Theodore N  <br/><br/>
Marketing / 
Theodore N Beckman; William R Davidson and W. Wayne Talarzyk 
 - 9th ed 
 - New York :  Ronald Press Co.,  c1973 
 - xii, 642 p. :  ill ;  23 cm 
<br/><br/>Includes index 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8  / BEM 1973 
<br/><br/><label>Universal Decimal Class. No.: </label>658.8