TY  - BOOK
AU  - Dodge,H.Robert
AU  - Fullerton,Sam
AU  - Rink,David
TI  - Marketing research
SN  - 0675098475
U1  - 658.83 23
PY  - 1982///
CY  - Columbus, Ohio
PB  - Merrill
KW  - Marketing research
N1  - Includes bibliographical references and indexes
ER  -