Dodge, H. Robert,  1929- <br/><br/>
Marketing research / 
H. Robert Dodge, Sam Fullerton, David Rink. 
 - Columbus, Ohio :  Merrill,  c1982. 
 - viii, 530 p. :  ill. ;  26 cm. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>0675098475 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.
<br/><br/><label>Dewey Class. No.: </label>658.83  / DOM 1982