TY  - BOOK
AU  - Lucas,Darrell Blaine
AU  - Britt,Steuart Henderson
TI  - Measuring advertising effectiveness
U1  - 659.1 23
PY  - 1963///]
CY  - New York
PB  - McGraw-Hill
KW  - Advertising
KW  - United States
N1  - Includes bibliography
ER  -