Measuring advertising effectiveness
Lucas, Darrell Blaine
1902-
creator
Britt, Steuart Henderson
1907-
text
bibliography
nyu
New York
McGraw-Hill
[1963]
1963
monographic
eng
399 p. : ill ; 24 cm.
[by] Darrell Blaine Lucas [and] Steuart Henderson Britt.
Includes bibliography.
Advertising
United States
659.1 LUM 1963
DLC
191102
20211209082811.0
76145
eng