TY  - BOOK
AU  - Wright,John Sherman
AU  - Warner,Daniel S
AU  - Winter,Willis L.
TI  - Advertising
T2  - McGraw-Hill series in marketing
SN  - 0070720697
U1  - 659.1 23
PY  - 1971///
CY  - New York
PB  - McGraw-Hill
KW  - Advertising
N1  - Includes index
ER  -