Phillips, Charles F.

Marketing management : principles and methods / by Charles F, Phillips and Delbert J. Duncan - Revised Edition - Homewood, Ill., R.D. Irwin, 1955 - xii, 728 p. : illus. ; 24 cm.

First ed. published in 1951 under title: Sales management: policies and procedures.

Includes bibliographies.


Marketing--Management.
Sales management.
Marketing.

658.8 / PHM 1955