TY  - BOOK
AU  - Phelps,Dudley Maynard
AU  - Duncan, Delbert J.
TI  - Marketing management : principles and methods
U1  - 658.8 23
PY  - 1960/// [1961]
CY  - Homewood, Ill.
PB  - R.D. Irwin
KW  - Marketing
KW  - Management
KW  - Sales management
N1  - First ed. published in 1951 under title: Sales management: policies and procedures; Includes bibliographies
ER  -