TY  - BOOK
AU  - Wasson,Chester R.
AU  - McConaughy,David H.
AU  - Wasson,Chester R.
TI  - Buying behavior and marketing decisions
U1  - 658.8 23
PY  - 1968///]
CY  - New York
PB  - Appleton-Century-Crofts
KW  - Marketing
KW  - Decision making
KW  - Consumer behavior
N1  - Chapters 2-8 published as part of Competition and human behavior, by C. R. Wasson, F. D. Sturdivant, and D. H. McConaughy; Bibliography: p. 500-506
ER  -