Buying behavior and marketing decisions - Wasson, Chester R.; McConaughy, David H.; Wasson, Chester R. (New York : Appleton-Century-Crofts, 1968)
Chapters 2-8 published as part of Competition and human behavior, by C. R. Wasson, F. D. Sturdivant, and D. H. McConaughy.
Bibliography: p. 500-506.
Keywords: Marketing -- Decision making; Consumer behavior