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  <titleInfo>
    <title>Problems in marketing</title>
  </titleInfo>
  <name type="personal">
    <namePart>Learned, Edmund P. (Edmund Philip)</namePart>
    <namePart type="date">1900-1991</namePart>
    <role>
      <roleTerm authority="marcrelator" type="text">creator</roleTerm>
    </role>
  </name>
  <name type="personal">
    <namePart>Copeland, Melvin Thomas</namePart>
    <namePart type="date">1884-</namePart>
  </name>
  <typeOfResource>text</typeOfResource>
  <originInfo>
    <place>
      <placeTerm type="code" authority="marccountry">nyu</placeTerm>
    </place>
    <place>
      <placeTerm type="text">New York and London</placeTerm>
    </place>
    <publisher>McGraw-Hill</publisher>
    <dateIssued>1936</dateIssued>
    <edition>1st ed</edition>
    <issuance>monographic</issuance>
  </originInfo>
  <language>
    <languageTerm authority="iso639-2b" type="code">eng</languageTerm>
  </language>
  <physicalDescription>
    <form authority="marcform">print</form>
    <extent>xx,669 p.: ill.; 24 cm.</extent>
  </physicalDescription>
  <note type="statement of responsibility">by Edmund P. Learned.</note>
  <note>"A successor to the fourth edition of Professor Melvin T. Copeland's book of the same title."- Pref</note>
  <subject authority="lcsh">
    <topic>Marketing</topic>
  </subject>
  <subject authority="lcsh">
    <topic>Retail trade</topic>
  </subject>
  <subject authority="lcsh">
    <topic>Sales personnel</topic>
  </subject>
  <subject authority="lcsh">
    <topic>Advertising</topic>
  </subject>
  <classification authority="ddc" edition="23">658.8 LEP 1936</classification>
  <relatedItem type="series">
    <titleInfo>
      <title>Harvard problem books</title>
    </titleInfo>
  </relatedItem>
  <recordInfo>
    <recordContentSource authority="marcorg">CSU</recordContentSource>
    <recordCreationDate encoding="marc">191028</recordCreationDate>
    <recordChangeDate encoding="iso8601">20211209082808.0</recordChangeDate>
    <recordIdentifier source="BD-RjUL">76105</recordIdentifier>
    <languageOfCataloging>
      <languageTerm authority="iso639-2b" type="code">eng</languageTerm>
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